Expansion fails in the room
before it fails in the market.
The assumptions that matter, surfaced.
Then cleared for take-off.
We pressure-test leadership's biggest expansion decisions before significant capital or organisational commitment is made.
Structured diagnostics that cut through complexity.
AI-assisted analysis that reveals what others miss.
Experienced operator judgement that makes the call.
Independent review.
Expert judgement.
Better decisions.
We are the independent review founders and boards turn to before they commit. Paid the same whether you go or not: no entity set-up, no country manager hired, no fee from anyone who implements the move.
Why expansions stall →Cleared for take-off
Proceed. The case holds.
Cleared with conditions
Proceed, once the named conditions are met.
Hold position
Strengthen the case before you move.
Grounded
Reassess the fundamentals before this goes further.
Four stages. Six steps. A clear decision each time.
Four questions, worked through individually or as a series of steps, before the case for each is presented back for a decision.
Is the case real?
Why this market, why now, and what would have to be true for the move to make sense?
Will the economics travel?
Will the business model travel, not only the product? Which assumptions must be tested first?
Is the ownership real?
Who genuinely owns the move? Is the team aligned on the tested case, not just the ambition?
Can the business carry it?
Is the move budgeted, sequenced and governed, with clear gates, decision rights and accountability?
One step, several, or the full six.
Buy the step that closes your specific gap, or the full method end to end. Paid the same whether the verdict is proceed or pause.
Ten working days, five to eight of your own executives, one output: where the team agrees, where it doesn't, and what has to be resolved before commitment. The entry point, and where most engagements start. Guides you on which of the other reports you actually need, before you buy one.
Any one of the four remaining reports, run on its own, for a team with one specific, identified gap.
All six steps, start to finish: from framing the ambition to a board-ready decision and a named launch plan.
Prices are for businesses, shown in pounds sterling, and exclude VAT and any other local taxes.
A career doing this, not advising on it.
JP Hamilton runs DunDrake. His operational experience and know-how span a career that covers FMCG (PepsiCo), telecoms and media (Virgin Media), start-up co-founder (Boxglo) and sustainability and fintech SaaS (World Wide Generation). Most recently, at World Wide Generation, he served as de facto Chief of Staff and COO, was part of the Senior Leadership Team and co-led international market entry across Asia Pacific and the Gulf.